The no-budget ghost story “Paranormal Activity” arrives 10 years after “The Blair Witch Project,” and the two horror movies share more than a clever construct and shaky, handheld camerawork.
Like its predecessor, “Paranormal Activity” has been making waves through a viral marketing campaign that has been building positive buzz through early, sold-out college town screenings and Internet chatter. The film’s title has become a nightly fixture among Twitter’s trending topics, despite playing only midnight shows in 33 theaters when it opened last Friday.
This week it expands to 46 markets where it will play throughout the day and evening in more than 170 theaters. And, like “Blair Witch,” “Paranormal Activity” is bound to divide audiences who have absorbed the hype.