Hero Honda on Monday announced the launch of the Karizma ZMR, the next generation motorbike from the premium Karizma series.
The Karizma ZMR, which has a similar 225-cc engine as its predecessor, now features the programmable fuel injection (PGM-Fi) technology. According to the company, the PGM-Fi technology translates to better fuel efficiency, more power and higher top speed.
“One of the key pillars of our strategy has been to consistently keep introducing new, advanced products and maintaining a balanced product portfolio. The ZMR is all set to augment our steadily growing presence in the premium segment,” said Pawan Munjal, Managing Director, Hero Honda.
According to the company, the ZMR is compliant with BS-III emission norms, which will come into force in April. The ZMR will be available in pearl white, moon yellow, panther black, sports red and vibrant blue. Priced at Rs 91,000, it will go on sale from the end of this month.
The company, which claims a 59 per cent share of the domestic motorcycle market, said that the ZMR is being targeted at youngsters between 18 and 24.
Hero Honda is also planning an extensive marketing campaign with the launch, which would reflect the bike’s contemporary styling and advanced technology. The integrated marketing campaign for ZMR will include outdoor media, Web, mobile, ground activations, print and electronic media, said the company.